So they have created complex ecosystems to harvest as much personal data as possible that can either be used to directly increase sales or passed onto third party organisations to use in marketing to their customers.Īs a result of these moves, many people have legitimate concerns around: Organisations have recognised the enormous value locked up in personal data. Much of the increase in these privacy concerns is centered around the rise of big data and big tech companies. Every day we hear of new large-scale privacy breaches with leaks of email accounts, personal credentials, or private information. Privacy has become a major issue in today’s digitally reliant world.
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